Ceros prioritized a RevOps audit to uncover friction, align teams, and define a scalable path forward for their GTM systems.
.jpg)
Ceros had reached a point familiar to many scaling SaaS companies. The team knew parts of their go-to-market systems needed improvement, but it wasn’t always clear which issues were most critical — or how changes in one area would ripple across the funnel.
Sales, Marketing, and RevOps leaders were operating with good instincts, but lacked a shared, end-to-end view of how leads, opportunities, and lifecycle stages truly flowed through the system.
Key challenges included:
Ceros didn’t need new tools — they needed clarity, alignment, and a scalable plan.
The Sales Nerd partnered with Ceros to run a comprehensive RevOps audit focused on surfacing friction, validating known concerns, and uncovering gaps the team couldn’t easily see from inside the system.
Rather than jumping straight to implementation, the engagement emphasized structured analysis inside HubSpot, system visualization, and actionable recommendations.
We:
The outcome was a shared understanding of how the system worked today — and how it needed to evolve.
